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The Diald Report
Human-facing Layer, UX/UI
The Output : the Second Experience
The Diald Report is the product’s main output: a long-form real estate research document combining financial analysis, market data, comparables, contextual findings, qualitative SWOT analysis, and a resulting Diald Score. I led the visual design of the report layout, the content reorganization and formatting, and evolved it from an early PDF printout into a structured, readable, and increasingly automated product output.
55%
Frontend
45%
Backend
Customer Problem
The early report did not fully express the value of the product. It lacked content and format structure, depth, readability, and graphic quality to feel compelling. The challenge was to turn raw generated material into a coherent output system that users could easily read, trust, and use as part of their decision-making pipeline.
Before
The report began as a simple PDF printout and later expanded into a longer document, but formatting remained manual, the visual system was outdated, and the relationship between generated content and final presentation was still weak.
What I Did
- Led the visual design of the report layout, refining readability, pacing, and graphic consistency.
- Turned the report from a simple text export into a designed product output.
- Defined layout and formatting rules for chapters, page types, and reading flow.
- Reorganized financial and qualitative content for clarity and readability.
- Translated text, JSON-fed content, charts, maps, diagrams, and graphics into codified PDF rules.
- Directed the implementation and ongoing evolution of the PDF generation code with engineers.
- Adapted backend data to new formatting rules for consistent output.
- Implemented the automated pipeline from content generation to formatting, PDF generation, and upload.
- Contributed to reducing report generation time to just a few hours.
After
I shipped a much stronger product output: a multi-chapter report with clearer structure, stronger graphics, more digestible content, and a tighter relationship between generation and delivery. The process is now fully automated, from folder creation to PDF generation and a property report can be generated in a few hours.
Business Value
The report became Diald’s strongest differentiator in the real estate market. It combined financial analysis with contextual findings and qualitative scoring in a format that felt fast, credible, and commercially ready.
Future Perspective
The report can keep improving through tighter content editing and cleaner layout logic. I also see strong potential for a simplified version of the report for private residential buyers, tailored to single-unit real estate analysis.
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