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The Diald Feature Development
Machine/Human-facing Layers
The Factory : Building Layers
At Diald, I worked on extending the product beyond one-time report delivery into a more interactive experience. In this phase, I led the visual design and system strategy of a property-monitoring dashboard and translated static report information into dynamic, recurring, and interactive data views. The feature layer was designed to surface qualitative updates across daily, weekly, monthly, and yearly timeframes.
50%
Frontend
50%
Backend
Customer Problem
A final report delivers value once. A stronger product relationship needs an experience users can return to. The challenge was to build a more dynamic layer of interaction where customers could monitor a property over time and engage with the product beyond a static deliverable.
Before
At the time, Diald was looking for a way to deliver qualitative information in a more interactive format. The PDF report had always been a valuable product, but it was largely static.
What I Did
- Defined the feature vision for an interactive property-monitoring layer.
- Led the visual design of the monitoring dashboard.
- Prototyped period-based navigation for recurring updates.
- Structured how users move across timeframes, topics, and system-driven analyses.
- Directed how the dashboard integrated with the broader product experience in collaboration with engineers and web designers.
- Introduced and prototyped a recurring access model in collaboration with the web designers.
After
In collaboration with engineers and web designers, I prototyped and tested a property-monitoring dashboard built to support recurring qualitative updates and implemented a subscription-based access model.
Business Value
This feature direction increases user engagement, creates a stronger return loop, and opens a clearer path toward subscription logic and customer retention and loyalty.
Future Perspective
Property Monitoring was part of Diald’s product experience and was offered as a live service for a few years. It is presented here as past product work. The feature showed the potential of a more interactive product layer built around recurring property insights, with room for broader functionality over time.
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