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The Diald App
Human-facing Layer, UX/UI
The Input : the First Experience
Diald AI is an AI-powered real estate research platform that generates financial and qualitative property reports within hours from folder creation. I built its first user-facing product layer: account access, folder creation, dashboard navigation, portfolio organization, and report delivery. I led the visual design of the interface and defined the input logic that turned a complex backend workflow into a usable product.
65%
Frontend
35%
Backend
Customer Problem
Once the backend was strong enough, Diald needed a human-facing layer that could collect property inputs in a structured way and support the full path from landing page to login, folder purchase, folder creation, folder management, and report access. The challenge was to design an interface that looked clear, felt credible, and collected the right data for the system to perform well.
Before
Before the app existed, property requests were handled more like a service than a product. Inputs were collected outside a structured interface, and there was no clear system connecting user entry, intake, generation, upload, and delivery.
What I Did
- Built and updated the user-facing product architecture, from landing page to authenticated dashboard.
- Led the visual design of the interface UI.
- Defined and continuously refined the interface input requests.
- Structured the folder-creation flow and the logic of data intake.
- Shaped how backend data reception was organized so the system could perform reliably.
- Implemented a clearer dashboard structure for properties and portfolios.
- Directed the execution of flows and interaction states with web designers and engineers.
- Simplified intake to make user input clearer, cleaner, and more usable.
After
I helped turn Diald into a real cloud-based product experience rather than a manually mediated service. Users could now enter the platform, create folders, organize properties, and access outputs through a coherent interface.
Business Value
This work moved Diald from a backend-powered service into a SaaS-facing product. The interface made the offer easier to understand, easier to trust, and easier to scale. The success of Diald is due to its simplicity, the immediacy through which a user can create a folder, the clarity of the report, and the reliance on a solid data elaboration process.
Future Perspective
The next opportunity is to simplify intake further, and reduce ambiguity in user submissions. I also see the potential adaptation of the product to adjacent audiences beyond investors and lenders, including single unit residential buyers/landlords on other well established platforms.
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